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Case Studies

ES Illustration

E-commerce website

ES Illustration
The Client:
ES Illustration is a new venture by Eyestorm, the leading online retailer of limited edition contemporary art. Eyestorm have published works with Damien Hirst, William Klein, Bob Carlos Clarke, Andy Goldsworthy, Antony Micallef, Peter Blake and many others.
The Brief:
We Make Websites were approached to design and build an e-commerce website to support the new venture. A fresh, clean design was required to support the impressive array of illustrations that would be for sale on the site. In addition to fully integrated e-commerce functionality, the site would need to manage the fulfillment process and deal with illustration edition numbers and stock management. The website would be supported by a team of staff, including office and warehouse staff, who would need to perform various functions such as updating content and fulfilling orders.
The Solution:
We Make Websites used a customised build of Drupal and Ubercart for the project, which are high quality open-source packages for content management and e-commerce. Bespoke functionality was also built to meet Eyestorm's business requirements and integrate with their existing order fulfillment processes - crucially, without the expensive overhead of building a completely custom web application.
Benefits:
  • Clean design to compliment the illustrations
  • Product, stock and warehouse details all maintainable by staff
  • Straightforward workflow
  • Automatically generated documents for each order
  • Warehouse access for order fulfillment

Website Design

Design

Eyestorm wanted a contemporary, simple design for the ES Illustration site to allow the illustrations to be the focal point for prospective buyers. We Make Websites delivered a sleek, predominantly white design that compliments the ES brand and highlights the work for sale.

Easy Browsing

Easy Browsing

The nature of the site meant that it was likely contain a large amount of content so being able to navigate to a particular artwork or artist had to be simple and intuitive. We Make Websites provided both text search functionality and a filterable artist directory, to allow users to find what they're looking for quickly and easily.

Get Up Close

Get Up Close

Eyestorm were keen on visitors being able to see the detail of work, which traditionally is difficult without taking over the whole screen. We Make Websites implemented a magnifying glass feature to allow visitors to easily get up close to each art work without navigating away from the page. A size guide was also developed to give users a idea of how big the work will look on their walls compared to the average sized man.

Smooth Order Process

Smooth Order Process

Working closely with Eyestorm, We Make Websites ensured the buying process was seamless allowing customers to add illustrations to their basket and pay on-site using a variety of payment methods.

Automatically Generated Documents

Automatically Generated Documents

Each order has four documents associated with it: an invoice, a letter to the customer congratulating them on their purchase and a certificate to establish the authenticity of the work (this is stamped by Eyestorm prior to dispatch). Additionally, an Order Pick is generated, which is used by warehouse staff to pick the order and record the dispatch details. These documents are generated and updated automatically by the system, reducing the staff overheard required to operate the site.

Warehouse Access

Warehouse Access

The warehouse manager has access to a 'Green Light' order screen, which lists orders that have been fully paid for an approved for picking. Each order has an Order Pick document associated with it, which includes the warehouse location of each product, as well as the art work details and quantity required. Once the order has been picked, the edition numbers selected and dispatch confirmation numbers are fed back to the Eyestorm office staff, who can record the information on the system after sending the customer letter, invoices and art work certificates, which concludes the order process.

Sales Reports & Easy Order Management

Sales Reports & Easy Order Management

Orders are easy to manage for administrative staff and the back office interface allows customer enquiries and order amendments to be made easily, without the need for a separate system. Orders can even be created manually from scratch if a phone order is made. Artwork stock levels can also be recorded on the site, which can be configured to not show products if they are out of stock, for example.

You can visit the site at www.esillustration.com